{"id":20624,"date":"2025-04-22T12:48:06","date_gmt":"2025-04-22T10:48:06","guid":{"rendered":"https:\/\/www.kowi-salzburg.at\/team\/bachofner-markus\/"},"modified":"2025-04-22T14:04:37","modified_gmt":"2025-04-22T12:04:37","slug":"bachofner-markus","status":"publish","type":"dt_team","link":"https:\/\/www.kowi-salzburg.at\/en\/team\/bachofner-markus\/","title":{"rendered":"Bachofner Markus"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Markus Bachofner M.A.<\/h2>\n<h5>PhD student Division Media Use and Digital Cultures<\/h5>\n<p>[\/vc_column_text][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;width=&#8220;497&#8220; height=&#8220;332&#8220;&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Room: <\/strong>1046, Rudolfskai 42, 5020 Salzburg<\/p>\n<p><strong>Phone:<\/strong> +43-662-8044-4164<\/p>\n<p><strong>Mail: <\/strong><a href=\"mailto:markus.bachofner@plus.ac.at\" target=\"_blank\" rel=\"noopener\">markus.bachofner@plus.ac.at<\/a><\/p>\n<div class=\"gap\" style=\"line-height: 15px; height: 15px;\"><\/div> Markus Bachofner is a doctoral student and works as a university assistant in the <a href=\"https:\/\/www.kowi-salzburg.at\/en\/department\/division-media-use-and-digital-culture\/\">Division Media Use and Digital Cultures<\/a>, which is headed by <a href=\"https:\/\/www.kowi-salzburg.at\/en\/team\/univ-prof-dr-christine-lohmeier\/\">Christine Lohmeier<\/a>. After completing his Master&#8217;s degree at the Department of Communication Studies, he is now working on his doctoral studies on the use of online-based communication technologies and the distribution of visual content. Other areas of interest include cultural studies, film and media analysis as well as digital and social change processes in society.  <\/p>\n<p>He wrote his Bachelor&#8217;s thesis (2017) with <a href=\"https:\/\/www.kowi-salzburg.at\/en\/team\/assoz-prof-in-pd-mag-a-dr-in-ricarda-drueeke\/\">Ricarda Dr\u00fceke<\/a> on the topic: <em data-start=\"148\" data-end=\"199\">How do young women perceive sexist advertising?<\/em><br data-start=\"199\" data-end=\"202\">In his Master&#8217;s thesis (2021) with <a href=\"https:\/\/www.kowi-salzburg.at\/en\/team\/univ-prof-dr-christine-lohmeier\/\">Christine Lohmeier<\/a>, he analyzed female lead characters in westerns (1930-1980) under the title: <em data-start=\"343\" data-end=\"391\">Female &#8220;Gunfighter Heroines&#8221; as Role Models.<\/em>[\/vc_column_text][vc_tta_accordion][vc_tta_section title=&#8221;Research Interests&#8221; tab_id=&#8221;1687894439643-362dbb23-6cd2b474-42c3c7ed-a000f5ab-7da3&#8243;]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Media Use<\/li>\n<li>Online-based communication<\/li>\n<li>Film &amp; Television<\/li>\n<li>Digital change<\/li>\n<li>Communication technologies<\/li>\n<li>Internet phenomena<\/li>\n<li>Cultural Studies \/ Cultural Theories<\/li>\n<\/ul>\n<\/div>[\/vc_tta_section][vc_tta_section title=&#8221;Documentation of Research&#8221; tab_id=&#8221;1687894516670-7d16be3a-9e7ab474-42c3c7ed-a000f5ab-7da3&#8243;][vc_column_text css=&#8221;&#8221;]The latest research documentation can be found <a title=\"here\" href=\"https:\/\/uni-salzburg.elsevierpure.com\/de\/persons\/markus-bachofner\" target=\"_blank\" rel=\"nofollow noopener\">here.<\/a>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>markus.bachofner@plus.ac.at<\/p>\n","protected":false},"featured_media":21840,"comment_status":"closed","ping_status":"closed","template":"","dt_team_category":[608,611],"class_list":["post-20624","dt_team","type-dt_team","status-publish","has-post-thumbnail","hentry","dt_team_category-division-media-use-and-digital-cultures","dt_team_category-phd","dt_team_category-608","dt_team_category-611","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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