{"id":1751,"date":"2018-07-03T10:45:15","date_gmt":"2018-07-03T08:45:15","guid":{"rendered":"http:\/\/marketext.at\/kowi\/?page_id=1751"},"modified":"2023-06-22T11:57:01","modified_gmt":"2023-06-22T09:57:01","slug":"medienpolitik","status":"publish","type":"page","link":"https:\/\/www.kowi-salzburg.at\/en\/medienpolitik\/","title":{"rendered":"Media Politics and Media Economics"},"content":{"rendered":"

[vc_row full_width=”stretch_row” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^12225|url^https:\/\/www.kowi-salzburg.at\/wp-content\/uploads\/2023\/06\/Gebaeude_KGW_UniSBG.jpg|caption^null|alt^Geb\u00e4ude Rudolfskai 42|title^Gebaeude_KGW_UniSBG|description^null” bg_image_repeat=”no-repeat” bg_img_attach=”fixed” bg_override=”ex-full”][vc_column offset=”vc_hidden-xs”][vc_empty_space height=”450px”][vc_row_inner css=”.vc_custom_1540714041253{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”1\/3″][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_wp_custommenu nav_menu=”80″][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

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Welcome to the Division Media Politics and Media Economics<\/h3>\n

What media economics means<\/h4>\n

We are interested in how the media and digital platforms earn their money, who pays for it and who owns it. This can be large corporations such as Alphabet and Meta, Rupert Murdoch\u2019s News Corporation (including Fox News in the USA), Axel Springer in Germany (including Bild-Zeitung, Die Welt, Stepstone.com), the Red Bull Media House (Servus TV), or public broadcasters such as the BBC in the UK, ARD and ZDF in Germany or ORF, as well as small cooperatives or associations such as Okto TV in Vienna and Radiofabrik in Salzburg.<\/p>\n

Advertising<\/h4>\n

Most media and digital platforms (such as Instagram, Facebook, Twitter, YouTube) generate the large majority of their revenue through advertising. The use of most platforms is free of charge for users. However, this means that these media are geared to the needs and requirements of advertisers. Not users. For several years now, more advertising money is flowing to platforms, and fewer to traditional news media. This can be observed throughout all of Europe. Newspapers therefore have to adapt their business model. News media help us to perceive and better understand the world around us. In elections and referendums, voters need a lot of background knowledge to make informed decisions. Those who only obtain superficial information do not comply with fundamental democracy principles. That\u2019s why we care about the quality of the news. High quality is expensive and requires adequate funding. This brings us back to economics \u2013 see above.<\/p>\n<\/div>\n

[\/vc_column_text][vc_row_inner][vc_column_inner][vc_btn title=”REUTERS DIGITAL NEWS REPORT” color=”green” size=”sm” link=”url:https%3A%2F%2Fdigitalnewsreport.at%2F|title:REUTERS%20Digital%20News%20Report%20Austria|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_video link=”https:\/\/www.kowi-salzburg.at\/wp-content\/uploads\/2019\/11\/01-MEDIENPOLITIK_HD1.mp4″ css=”.vc_custom_1686578025232{background-image: url(https:\/\/www.kowi-salzburg.at\/wp-content\/uploads\/2023\/06\/Video_Abteilung_Trappel.jpg?id=12180) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column_text]<\/p>\n

Technology<\/h4>\n

Media and digital platforms need technology to provide their services. Television needs studios and broadcasting facilities, paper newspapers need printers and deliverers, and smartphones need mobile phone antennas that can be seen everywhere in large cities. We are interested in the rapid changes of Internet technologies and what special features, as well as advantages and disadvantages, technology brings.<\/p>\n

Regulation<\/h4>\n

Finally, we are also interested in rules and regulations that apply to media and platforms. These are regulations and laws, but also informal rules, for example in editorial offices. Those who understand these rules can explain how the media inform people and what influence this information has on democratic decisions.At the Division of Media Policy and Media Economics, we compare the media and public communication in different countries. We observe the member states of the European Union, but also countries on all continents, such as the United States and Canada in North America, China, India, and Southeast Asian countries in Asia, countries north and south of the Sahara in Africa, the large and smaller countries in Central and South America, and finally Australia, New Zealand, and the small countries of Oceania.Students from all regions of the world study with us in the Master\u2019s program in English \u201cDigital Communication Leadership\u201d, which cooperates with partner universities from all over the world. The coordinator of this study program, Associate Professor Sergio Sparviero, is a staff member in our division.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][vc_separator color=”custom” style=”single” border_width=”0″ accent_color=”#cccccc”]
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Media Politics and Media Economics Media Politics News Staff Welcome to the Division Media Politics and Media Economics What media economics means We are interested in how the media and digital platforms earn their money, who pays for it and who owns it. This can be large corporations such as Alphabet and Meta, Rupert Murdoch\u2019s…<\/p>\n","protected":false},"author":58,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1751","page","type-page","status-publish","hentry","description-off"],"yoast_head":"\nMedia Politics and Media Economics - KoWi Salzburg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kowi-salzburg.at\/en\/medienpolitik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Politics and Media Economics - KoWi Salzburg\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kowi-salzburg.at\/en\/medienpolitik\/\" \/>\n<meta property=\"og:site_name\" content=\"KoWi Salzburg\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T09:57:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@kow_salzburg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kowi-salzburg.at\\\/en\\\/medienpolitik\\\/\",\"url\":\"https:\\\/\\\/www.kowi-salzburg.at\\\/en\\\/medienpolitik\\\/\",\"name\":\"Media Politics and Media Economics - 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