Procedure & contents of the bachelor’s program

The total volume of the program is 180 ECTS, corresponding to a planned study period of six full-time semesters. Students must complete 144 ECTS in Communication Science and 36 ECTS in free electives.

The program consists of nine modules. It begins with a STEOP, which serves as an orientation for the students whose positive completion is required to continue the study program. As part of the bachelor’s program, students must complete a 12-week internship in a relevant field.

The program concludes with the degree of “BA” (Bachelor of Arts).


Modules of the program

Modul 1: Studieneingangs- und Orientierungsphase (STEOP)

STEOP provides an overview of relevant topics and research areas in the subject, career opportunities and current research findings from different areas of communication studies.


(8 ECTS)

VO Introduction to Communication Science

(4 ECTS)

VO Professional Fields Communication and Media

(4 ECTS)


Successful completion of the STEOP is a prerequisite for all other courses and examinations on the programme!

In addition to the STEOP, the only other courses that can be taken at the same time in the first semester are the following

– UV Grundlagen 1: Einführung in das kommunikationswissenschaftliche Arbeiten (4 ECTS)

– VO/VU Grundlagen 2 (4 ECTS)

– VO/VU Grundlagen 3 (4 ECTS)

First-year students should definitely take these courses in their first semester, as they are only offered in the winter semester and are important prerequisites for other courses!

Module 2: Fundamentals of Communication Studies

In Module 2, students will learn UV Grundlagen 1 – Einführung in das kommunikationswissenschaftliche Arbeiten the skills in scientific research, in the editing of texts, in critical reflection and in scientific writing that are required for the degree programme. It also provides knowledge of the processes and structures of media communication, which enables students to orientate themselves and serves as preparation for professional activities, e.g. general communication. Knowledge of media culture and processes of social change, media systems, media policy, media economics and media law.

Fundamentals of Communication Studies

(16 ECTS)

UV Grundlagen 1: Einführung in das kommunikations- wissenschaftliches Arbeiten (4 ECTS)
VO/VU Grundlagen 2 (4 ECTS)
VO/VU Grundlagen 3 (4 ECTS)
VO/VU Grundlagen 4 (4 ECTS)

The VO Grundlagen 4 will be offered in the summer semester. If you have already completed the basics 1 – 3 in the winter semester, you can use them to complete the module 2!

Modul 3: Theorien der Kommunikationswissenschaft

Module 3 deals with the fundamental theories and mid-range theories that are applied in the various research areas of communication studies, and makes a link with current research practice by having students engage with published research findings

Theorien der Kommunikationswissenschaft (14 ECTS) VU Theorien 1 (4 ECTS)
VU Theorien 2 (4 ECTS)
KO Lektürekurs (6 ECTS)

The VU Theorien 1 will be offered in the SS, VU Theorien 2 in the WS. There are reading courses in both the winter and summer semesters.

Modul 4: Methoden der Kommunikationswissenschaft

This module introduces the research paradigms of qualitative and quantitative social research and their basic methods, with a focus on interviewing and content analysis. In preparation for independent quantitative research, descriptive statistics and the basics of inferential statistics are also taught.

Methoden der Kommunikationswissenschaft

(16 ECTS)


VU Methoden 1: Grundlagen empirischen Forschens

(4 ECTS)

VU Statistik BA (4 ECTS)
PS Methoden 2: Qualitative Kommunikationsforschung (4 ECTS)
PS Methoden 3: Quantitative Kommunikationsforschung (4 ECTS)

Ideally, you should take VU Methods 1 in the second semester (summer semester), VU Statistics and PS Methods 2 in the following WS and PS Methods 3 in the following SS. Because:

Successful completion of Methods 1 is a prerequisite for participation in Methods 2. Participation in Methods 3 (Quantitative Communication Research) requires completion of both Methods 1 and the VU Statistics BA.

Successful completion of modules 1 to 4 is required to participate in seminars and bachelor seminars.! Please note: Methods courses from neighbouring disciplines are not credited, i.e. you must complete Module 3 at KOWI.

Modul 5: Specialisation in Communication Studies

Module 5 deals with application and occupation-related issues. The module offers students the opportunity to set their own content priorities for their professional preparation.

Specialisation in Communication Studies

(14 ECTS)

VO/VU Vertiefung 1 (4 ECTS)
PS/UE/EX Vertiefung 2 (4 ECTS)
SE Vertiefung 3 (6 ECTS)

Module 6: Practical fields of communication and media

Exercises will develop general skills for media and communication professions such as research, writing, presenting, etc., as well as technical skills for producing reports in different media sectors. This knowledge is put into practice in a number of media laboratories, some of which have been set up as teaching newsrooms, and is placed in an academic context.

Communication and media fields of practice

(14 ECTS)

UE Berufsbezogene Basisqualifikationen (4ECTS)
UE/EX Medienbezogenes Arbeiten (4ECTS)
PR Medienlabor (6 ECTS)

Module 7: Practice

This module provides knowledge of media, information and communication professions and key skills for professional practice. The post-processing of the practice and the classification of the experiences in the context of the study programme takes place in the course “KO Reflexion Praxis”.

Modul Praxis

(24 ECTS)



Pflichtpraxis (18 ECTS)

KO Reflexion Praxis (6 ECTS)


Compulsory practice can be

  1. in the form of a work placement (12 working weeks of 40 hours per week) or relevant professional activities (contact: Boris Romahn, MA, LL.B)
  2. through a semester abroad (contact: Assoz.Univ.Prof. Dr. Thomas Herdin)
  3. or through pre-approved (!) cooperation in research projects


Module 8: Fields of research

The Research Fields module provides advanced skills for academic practice, e.g. the development of research questions In the other courses of the module, relevant issues and current findings in communication studies will be discussed, especially with regard to the theories and methods applied, and topics will be treated empirically or literature-based through students’ own research.

Fields of research

(18 ECTS)

UV Forschungsfelder 1 (4 ECTS)
PS Forschungsfelder 2 (4 ECTS)
PS Forschungsfelder 3 (4 ECTS)
SE Forschungsfelder 4 (6 ECTS)

Modul 9: Bachelor

In this module, students write their final Bachelor thesis. In the bachelor’s seminar, they develop a theory and method-based concept that is implemented in the bachelor’s thesis.


(20 ECTS)

SE Bachelorseminar (6 ECTS)
Bachelorarbeit (14 ECTS)


Admission to the SE bachelor seminar requires the successful completion of modules 1 – 8 with the exception of SE Research Fields 4 and KO Reflection Practice (note: the 12 weeks of compulsory practice must still have been completed and recognised!) Ideally, however, these two courses – KO Reflection Practice and SE Research Fields 4 – should have been completed before attending the bachelor’s seminar.


The bachelor’s thesis can only be written as part of the bachelor’s seminar. The thesis is 40 to 55 pages long (100,000 to 140,000 characters, including spaces and bibliography). The formal guidelines for writing the Bachelor thesis include the application of the FB’s citation rules (available for download under Service encoded_tag_closed >Forms and Downloads). For further requirements, please contact the bachelor thesis supervisor directly.

Completion of compulsory practice

The compulsory practical training can be completed in one of three different ways. This is where students can find out all the information they need to know.

The work placement can be undertaken with organisations in the media and communications sector at home and abroad. In general, work placements that are relevant to the profession are recognised as …

… in media or communication companies – publishing houses, broadcasters, communication agencies (PR, advertising, online) – with at least one relevantly trained and full-time supervising intern.

… in business enterprises with a designated own communication department and at least one relevantly trained and full-time supervising trainee manager.

In any case, all further placements are subject to individual examination and assessment. In principle, guidance/supervision by a suitably trained or designated person during the placement is required for recognition/approval. In particular, this recommendation applies to a range of marketing activities, event marketing and social media activities.

Before starting an internship or concluding an internship contract, it is strongly recommended that you ask Boris Romahn for an assessment of your eligibility. You should bring a detailed job description and details of the relevant work placement supervisor.

As a general rule, the following will not be recognised as a work placement

– Working in family-owned businesses or divisions where relatives are employed in managerial or supervisory positions
– All forms of education, training and holiday work.
– Internships completed before the start of studies
– Activities that do not have a recognisable focus on communication and media or content production
– Marketing activities of a purely business or product type
– Pure artistic, curatorial, graphic, business, tourist activity
– Activities carried out without professional and competent guidance

If in doubt, BEFORE undertaking such activities, and BEFORE submitting the application for recognition, please enquire whether credit is possible.

The work placement usually involves one continuous activity, but can be completed in up to three parts. A previous or existing long-term professional activity relevant to the subject may be recognised as a professional internship by the body responsible for study matters on a case-by-case basis.

Before you start your semester abroad

Here you can find information about the different options available to you for a semester abroad.

At the end of the semester abroad

At the end of the semester abroad, you must complete the form “Confirmation of Compulsory Work Experience” and enclose a copy of your transcript of records.

This must show which courses you have taken abroad, with how many ECTS and which grades.

In addition, you must have the examination work completed abroad recognized as an internship in advance via a corresponding application in PLUSOnline. For more information on recognition, see:

Bring the printed PLUSOnline application and the completed form to the office hours of Assoz. Prof. Dr. Thomas Herdin with. There you will get –
If the conditions are met – the signature of the confirmation of your study abroad.
Bring the printed PLUSOnline application and the completed form to the office hours of Assoz. Prof. Dr. Thomas Herdin with. There you will get –
If the conditions are met – the signature of the confirmation of your study abroad.

They will then contact you when you are ready to pick up the recognition notice from the Legal Department. Only when you have picked up the notice in person is the recognition successfully completed.

The ECTS credits earned at the foreign university (at least 15 ECTS) will be counted towards the 18 ECTS credits required for the Compulsory Practical Module at the corresponding university.
Students may apply for a refund of their tuition fees, provided that they are approved by the Director of Studies and the Legal Department.

For this purpose, please come to the appropriate office hours. Only if you have acquired more than 15 ECTS, these can be additionally credited for free electives or according to the learning agreement agreed upon before the semester abroad as compulsory subjects!

ATTENTION: Only courses that are relevant to the subject – i.e. courses that are related to communication science – can be credited in the sense of compulsory practice. No credit will be given for language courses or courses in other subjects other than communications.

You will complete the ‘Confirmation of Compulsory Practical Experience’ form and submit it together with the ‘Supplementary Research Internship’ form to the research project supervisor, who will confirm your work on the project. Completion of the compulsory internship in the form of participation in a research project must be approved in advance, i.e. BEFORE the start of the research internship. Please submit all documents (confirmation, supplementary sheet, questionnaire, application for recognition) to the secretariat of the Department of Communication Studies.

The contact person for all questions relating to the compulsory practical training in the form of a collaboration on a research project is the Assoz. Prof. Dr.