Sophie Kristin Barbara Hepach MA
PhD Division Media Use & Digitale Cultures

Room: Hochparterre Raum 1041A, Rudolfskai 42, 5020 Salzburg
Office hours: by appointment
Phone: +43-662-8044-4142
Mail: sophiekristinbarbara.hepach@plus.ac.at
Sophie Hepach is a doctoral candidate and research assistant in the Division Media Use and Digital Cultures, which is headed by Christine Lohmeier.
In 2025, she completed her master’s degree in journalism with a focus on innovation and management at KU Eichstätt-Ingolstadt. In her master’s thesis, she focused on quality journalism for children and, together with the target group, developed a catalog of quality criteria for children’s news. In her bachelor’s thesis, which she also wrote at KU, she examined how young people are influenced by gender stereotypes in social media.
Ihre Forschungsinteressen sind Leichte und Einfache Sprache im Journalismus, Mediennutzung und Medienwirkung bei Kindern und Jugendlichen, Medien und Journalismus im Kontext von gesellschaftlichen und politischen Entwicklungen, Cultural Studies sowie die Verzahnung von Medien und geschichtswissenschaftlichen Themen.
As part of her doctoral studies, she is focusing on communication science research into memory.
- Light and simple language in journalism
- Media use and media impact on children and adolescents
- Media and journalism in the context of social and political developments
- Cultural Studies
- Interconnection between media and historical topics
The latest research documentation can be found here.

